Expert article series: B2B platforms
Trends – Insights – Practical cases
B2B growth driver number one is and remains e-commerce. This is because, in addition to end consumers, garages, for example, also expect information, services and products to be immediately available as business customers. For manufacturers and wholesalers of automotive parts, tyres and accessories, it is therefore important to keep up digitally. Digital B2B platforms are moving into focus in order to optimally support business customers in the selection, configuration and use of their products.
Digitally visible – close to the customer – ahead of the competition.
B2B platforms – what for? 5 impulses!
Digitally visible – close to the customer – ahead of the competition.
We have published a series of practical expert articles under the title ‘B2B platforms – what for? 5 impulses!’. With effective impulses and practical cases, it shows ways to shape the new digital reality of the automotive parts trade. In 5 expert articles by our specialist author Wolfgang Vogl, you will learn how to get closer to your business customers with a powerful B2B online portal. You can look forward to these insights, among others:
- Platform business models in B2B
- How a B2B online portal strengthens your competitiveness
- The digital transformation of online sales of automotive parts
- B2B e-learning platforms in the automotive aftermarket
- Changing perspectives in the automotive aftermarket
Immerse yourself in proven strategies for a successful B2B platform business. And draw ideas for your digital project from inspiring practical cases and expert tips!
